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Research papers

Efficiency of investments into advertising

The present article is the description of applied research, conducted by the Scientific Research Center "V-Ratio" (Moscow) by the order of one of the largest financial companies in Russia. The first chapter of the article gives a brief spetch of the...

Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Oleg L. Chernozub
September 1, 1995
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Citation

Chernozub, O. L. (1995a, September 01). Efficiency of investments into advertising. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/efficiency-of-investments-into-advertising